BalanceWise Ltd – Privacy Notice for California Residents
Last updated: 19 January 2025
This Privacy Notice for California Residents (the “Notice”) supplements the information contained in the BalanceWise Ltd Privacy Policy and applies solely to customers, visitors, and users who reside in the State of California (“consumers” or “you”). We adopt this Notice to comply with the California Privacy Rights Act (CPRA) (collectively with any implementing regulations, the “CPRA”). Any terms defined in the CPRA have the same meaning when used in this Notice.
1. Your Rights and Choices
The CPRA provides California consumers with specific rights regarding their personal information. This section describes your CPRA rights and explains how to exercise them.
1.1 Right to Know/Access
You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose:
- The categories of personal information we collected about you.
- The categories of sources from which the personal information was collected.
- Our business or commercial purposes for collecting, selling, or sharing that personal information.
- The categories of third parties with whom we disclose, sell, or share that personal information.
- The specific pieces of personal information we collected about you.
1.2 Right to Request Deletion
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers and contractors to delete) your personal information unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service providers/contractors to:
- Complete the transaction for which we collected the personal information, fulfil the terms of a written warranty, or provide a good or service requested by you;
- Help ensure security and integrity (including detecting, preventing, and investigating incidents that compromise data security);
- Debug products to identify and repair errors;
- Exercise free speech or protect the right of another consumer to exercise their free speech rights;
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
- Engage in public or peer-reviewed scientific, historical, or statistical research (if your personal information is vital to the research and you previously provided informed consent);
- Enable internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
- Comply with a legal obligation.
1.3 Right to Correct Inaccurate Personal Information
You have the right to request that we correct any inaccurate personal information we hold about you, taking into account the nature of the information and the purposes of its processing.
1.4 Right to Limit Use and Disclosure of Sensitive Personal Information
You have the right to direct us to limit the use of your sensitive personal information (as defined by the CPRA) to that use which is reasonably necessary for providing the services or goods you request, ensuring security and integrity, or for short-term, transient uses consistent with the CPRA. If you wish to limit our use or disclosure of your sensitive personal information, please contact us (see Section 4 below) or use any “Limit Use of Sensitive Personal Information” link provided on our Website.
1.5 Right to Opt Out of Sale or Sharing of Personal Information
California consumers have the right to opt out of the sale or sharing (as defined by the CPRA) of their personal information. While BalanceWise Ltd does not sell personal information in exchange for monetary compensation, we may disclose or share certain information for interest-based advertising or other commercial purposes that could be considered a “sale” or “sharing” under the CPRA. If you would like to opt out, please use our “Do Not Sell or Share My Personal Information” link on our Website or contact us as detailed below.
1.6 Right to Non-Retaliation (No Discrimination)
We will not discriminate against you for exercising any of your rights under the CPRA. Unless permitted by the CPRA, if you exercise any of your California privacy rights, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services;
- Provide you a different level or quality of goods or services;
- Suggest that you may receive a different price, rate, or level of service.
2. How to Exercise Your Rights
2.1 Submitting Requests to Know or Delete
To exercise your rights to know (access) or delete your personal information, please submit a verifiable consumer request by any of the following methods:
- Email: contact@shopbalancewise.com
- Phone (if available): (international charges may apply)
Only you, or an authorised agent registered with the California Secretary of State, may make a verifiable consumer request on your behalf. You may also make a verifiable consumer request on behalf of your minor child.
2.2 Verification Process
We must verify your identity or authority to access or delete personal information. Please provide:
- Sufficient information that allows us to reasonably verify you are the consumer about whom we collected personal information (e.g., name, email address, order details).
- A description of your request with sufficient detail to allow us to understand, evaluate, and respond to it.
We cannot respond if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
2.3 Response Timing
We will confirm receipt of your verifiable consumer request within 10 business days and provide information about our verification process and timeframe for response.
We endeavour to respond to a verifiable consumer request within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the extension and the reasons for the delay in writing.
Our response will cover the 12-month period preceding the verifiable request’s receipt. We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded.
3. Information We Collect from California Consumers
We collect personal information that identifies, relates to, describes, or could reasonably be linked with a particular consumer or household. Personal information does not include publicly available, anonymised, or aggregated data.
Below is a summary of the categories of personal information we have collected, disclosed, or shared for a business or commercial purpose within the past 12 months:
| Category | Examples | Shared for a Business Purpose | Shared for a Commercial Purpose |
|---|---|---|---|
| Identifiers | Real name, postal address, IP address, email address, phone number | YES | NO |
| Personal Information (Cal. Civ. Code § 1798.80(e)) | All Identifiers listed above; payment card details, or other financial information | YES | NO |
| Commercial Information | Records of products or services purchased, obtained, or considered; purchase history | YES | NO |
| Inferences | Profile reflecting preferences, characteristics, predispositions, attitudes, or behaviours | YES | NO |
| Sensitive Personal Information | Account log-in, password, financial account (with PIN/security codes), or precise geolocation | YES | NO |
3.1 Sources of Personal Information
We obtain the categories of personal information listed above from the following sources:
- Directly from You – e.g., forms you complete, orders you place, or information you provide when contacting us.
- Indirectly from Activity on Our Website – e.g., usage details collected through cookies or other tracking technologies.
3.2 Use of Personal Information
We may use or disclose personal information for one or more of the following business purposes:
- To fulfil or meet the reason for which you provided the information (e.g., processing an order).
- To provide products or services you request, or to respond to your enquiries.
- To send you notices about product updates, events, or other marketing communications.
- To carry out our obligations and enforce our rights arising from any contracts with you.
- To improve our Website and its content, including testing, research, and analysis.
- For internal business activities such as data analysis and audits.
- To protect the rights, property, or safety of our brand, customers, or others.
- To comply with law enforcement requests, legal obligations, or court orders.
- To evaluate or conduct a merger, divestiture, restructuring, or other sale or transfer of assets.
We may also use or disclose personal information for a commercial purpose—for instance, to advance our commercial interests (e.g., interest-based advertising). We will not collect additional categories of personal information or use your data in a materially different manner without providing you with prior notice.
3.3 Sharing Personal Information
We may disclose your personal information for a business or commercial purpose to:
- Our affiliates and service providers who perform functions on our behalf.
- Third parties to whom you authorise us to disclose your personal information in connection with our products or services.
- Advertising and marketing companies that deliver ads and promotions to you.
Where we disclose personal information for a business purpose, we execute a contract requiring the recipient to keep the information confidential and not use it for any purpose other than fulfilling contractual obligations.
3.4 Sale or Sharing of Personal Information
In the preceding 12 months, BalanceWise Ltd has not sold personal information in exchange for monetary consideration. We may, however, share certain information for interest-based advertising, which may be considered a “sale” or “sharing” under the CPRA. If you wish to opt out of such activity, please see Section 1.5 of this Notice or visit our “Do Not Sell or Share My Personal Information” link on the Website.
We do not knowingly sell or share the personal information of consumers under the age of 16 without affirmative authorisation.
4. Additional California Disclosures
4.1 California “Shine the Light” Law
Under California Civil Code §§ 1798.83-1798.84, California residents may request a notice identifying the categories of personal information we share with third parties (or affiliates) for direct marketing purposes, and the contact information for those third parties. If you are a California resident and would like this notice, please email contact@shopbalancewise.com with “CALIFORNIA PRIVACY” in the subject line and the statement “Your California Privacy Rights” in the body of the request.
4.2 Do Not Track Signals and Third-Party Tracking
Some browsers include a “Do Not Track” (DNT) feature. We currently recognise and process such DNT signals in users’ web browsers where feasible. We do allow third parties to collect usage information through cookies or other technologies on our Website for analytics and interest-based advertising, as described in our [Cookie Policy].
4.3 Grievances and Complaints
Under California Civil Code § 1789.3, California residents who use our Website may file grievances or complaints with:
Complaint Assistance Unit of the Division of Consumer Services
California Department of Consumer Affairs
400 R Street, Suite 1080
Sacramento, California 95814
Tel: (916) 445-1254 or (800) 952-5210
Email: dca@dca.ca.gov
4.4 California Proposition 65
Under California’s Proposition 65, businesses must provide warnings to California residents about products that may contain chemicals known to cause cancer or reproductive harm. Our products (e.g., garments with zippers, handbags, footwear, or accessories) may occasionally contain such chemicals in trace amounts. We provide the following warning to California customers:
WARNING: Some products sold through our Website may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm, and may be listed under Proposition 65. For more information, please contact us at contact@shopbalancewise.com or visit https://oehha.ca.gov/proposition-65.
5. Contact Information
For more information regarding this Notice, your California privacy rights, or our general privacy practices, please contact us:
BalanceWise Ltd
E-mail: contact@shopbalancewise.com
Address: United Kingdom
Date last updated: 19 January 2025
Thank you for reading our Privacy Notice for California Residents. If you have questions about how we collect, use, or share your personal information, or want to exercise any of your rights under the CPRA, please reach out to us using the contact details above.