BalanceWise Ltd – European Union Privacy Policy

Last updated: 19 January 2025

1. Introduction

Welcome to BalanceWise Ltd (“we”, “us”, “our”). We are a UK-based clothing brand that serves customers worldwide, including in the European Economic Area (“EEA”). This Privacy Policy explains how we handle the personal data of EEA residents who use or visit our website, shopbalancewise.com (the “Website”).

This policy aims to give you information on why and how we collect and process your personal data, the rights you have as a data subject under Regulation (EU) 2016/679 (the General Data Protection Regulation, “GDPR”), and how you can exercise those rights.

By accessing or using our Website, you agree to the practices described in this policy. If you do not agree, please stop using the Website immediately.

We may update this policy from time to time to reflect changes in our practices or in applicable law. The date of the latest update is shown above.

Children’s Data: This Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data about a child, please contact us at contact@shopbalancewise.com and we will take reasonable steps to delete such data.

2. The Data We Collect About You

Personal data means any information relating to an identified or identifiable individual. It does not include data where identifying details have been removed or anonymised.

We may collect, use, store, and transfer different kinds of personal data about you:

• Identity Data – First name, last name, username or similar identifier, date of birth, marital status, title, and (if provided) gender.
• Contact Data – Billing address, delivery address, email address, and telephone number.
• Financial Data – Payment card details, PayPal or other payment information.
• Transaction Data – Details about payments to and from you and other information relating to your purchases.
• Technical Data – Internet Protocol (IP) address, browser type and version, time zone setting, operating system and platform, device type, and other technology on the devices you use to access our Website.
• Profile Data – Username and password, purchase history, preferences, feedback, and survey responses.
• Usage Data – Information on how you navigate, browse, and interact with our Website.
• Marketing and Communications Data – Your preferences in receiving marketing messages from us and our third-party partners, and your communication preferences.

If You Fail to Provide Personal Data: Where we need to collect personal data by law, or under the terms of a contract we have with you (e.g., to fulfil an online order), and you fail to provide it, we may not be able to perform the contract (for example, processing your order). If so, we may have to cancel a product or service but will notify you in advance.

3. Special Category Data

We do not knowingly collect or process any Special Categories of Personal Data (e.g., race, ethnicity, religious or philosophical beliefs, sexual orientation, or health information). Nor do we collect any information about criminal convictions and offences. If you choose to provide such data voluntarily, we will only process it in accordance with your explicit consent or otherwise in compliance with the GDPR.

4. How Is Your Personal Data Collected?

We collect personal data in the following ways:

4.1 Direct Interactions

You may provide us with Identity, Contact, Financial, or other relevant data by:

• Placing an order or requesting our goods or services;
• Creating an account on our Website;
• Subscribing to our newsletter or other publications;
• Requesting marketing to be sent to you;
• Entering a competition or promotion;
• Filling out surveys, providing feedback, or contacting us via email or post;
• Browsing through specific product sections (e.g. women’s wear, men’s wear).

4.2 Automated Technologies or Interactions

As you interact with our Website, we may automatically collect Technical Data and Usage Data using cookies and similar technologies (e.g., pixel tags, web beacons). For more details, please see our [Cookie Policy].

4.3 Third Parties or Publicly Available Sources

We may receive personal data about you from the following:

• Analytics providers (e.g., Google Analytics).
• Advertising networks (for example, if you click on one of our adverts on a third-party site).
• Payment processors and shipping providers (Stripe, PayPal, logistics companies).
• Social media platforms if you connect your social media account to our Website or tag us on social channels.

Updating Your Information: It is important that your personal data is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can update your details by emailing us at contact@shopbalancewise.com.

5. How We Use Your Personal Data

5.1 Lawful Basis for Processing

We will only use your personal data where the law allows. Under the GDPR, the main lawful bases include:

• Performance of a contract – e.g., processing an order, delivering your product.
• Legitimate interests – e.g., improving our Website, fraud prevention, or marketing, unless these interests are overridden by your rights and interests.
• Compliance with a legal obligation – e.g., accounting, tax, or regulatory requirements.
• Consent – e.g., where you opt in to receive marketing communications.

5.2 Purposes for Which We Use Your Data

Below is a summary of common ways we may process your personal data:

5.3 Marketing Communications

You will receive marketing communications from us if you have requested information, made a purchase, or otherwise provided consent (and not opted out). You can opt out at any time by clicking the “unsubscribe” link in our emails or emailing contact@shopbalancewise.com.

5.4 Sharing Your Personal Data

We may share your data with:

• Our group companies (if applicable) for internal business operations.
• Selected third-party service providers that help us run our business (e.g., hosting services, analytics, payment processors, fulfilment partners).
• Advertising and marketing partners who display or distribute our adverts and promotions.
• Potential buyers or investors if our company or assets are sold or transferred.
• Regulatory or legal authorities if we are under a duty to disclose your personal data to comply with any legal obligation.

We will only share your personal data with third parties who are contractually bound to protect it and process it according to our instructions or where otherwise required by law.

5.5 Change of Purpose

We will only use your data for the purposes we collected it for, unless we reasonably consider we need to use it for another related reason compatible with the original purpose. If we need to process your personal data for an unrelated purpose, we will notify you and explain the legal basis.

6. International Data Transfers

If we transfer your personal data outside the EEA, we ensure a similar degree of protection by implementing at least one of the following safeguards:

• Adequacy Decisions – We may transfer data to countries that the European Commission has deemed to provide an adequate level of protection.
• Standard Contractual Clauses (“SCCs”) – We may use SCCs or addendums approved by the European Commission ensuring personal data receives an equivalent level of protection.
• Other Lawful Mechanisms – We may rely on additional safeguards as permitted by the GDPR.

By submitting your personal data, you agree to such transfers, storing, or processing. For more details on international transfers, please contact us at contact@shopbalancewise.com.

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, or disclosed without authorisation. Access to your personal data is restricted to employees, agents, contractors, and other third parties on a need-to-know basis. They are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected personal data breach. We will notify you and any applicable supervisory authority of a breach where required by law.

8. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Typically, basic customer information (Contact, Identity, Financial, Transaction Data) is kept for six (6) years after you cease being a customer to comply with legal obligations.

In some circumstances, we may:

• Anonymise your personal data for research or statistical purposes (indefinitely).
• Retain your data longer if we believe there is a risk of a legal dispute or to protect our legitimate interests.

9. Your Legal Rights

As a data subject under the GDPR, you have the right to:

• Access – Obtain a copy of your personal data and verify we are lawfully processing it.
• Rectification – Correct any incomplete or inaccurate data we hold about you.
• Restriction – Limit processing of your data if you contest its accuracy, the lawfulness of processing, or object to its use.
• Erasure (“Right to be Forgotten”) – Request deletion of your data where there is no lawful basis for continued processing.
• Withdraw Consent – Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Objection – Object to processing of your personal data where we rely on a legitimate interest or for direct marketing purposes.
• Data Portability – Request the transfer of your personal data to another controller, if technically feasible.
• Automated Decision-Making – Request not to be subject to decisions based solely on automated processing (including profiling) that produce legal or similarly significant effects.

If you wish to exercise any of these rights, please contact us at contact@shopbalancewise.com. We respond to all legitimate requests in accordance with GDPR requirements.

Complaints to Supervisory Authority: You have the right to make a complaint at any time to the data protection authority in the EEA country of your habitual residence, place of work, or where the alleged infringement occurred. However, we would appreciate the chance to address your concerns first, so please contact us in the first instance.

10. Contact Details

If you have any questions about this EU Privacy Policy, including any requests to exercise your GDPR rights, please contact us at:

BalanceWise Ltd
Email: contact@shopbalancewise.com

Postal Address (UK Headquarters): 
United Kingdom

Thank you for reading our EU Privacy Policy.

We appreciate your trust in BalanceWise Ltd and are committed to handling your personal data responsibly and in line with the GDPR. If you have any concerns or require further clarification, please reach out to us at contact@shopbalancewise.com.